WE ARE DRIVEN TO BE AN INTEGRAL, UNIQUE PART OF EVERY NEIGHBORHOOD IN WHICH WE RESIDE.
Each Illegal Pete’s location was founded with the intention of becoming one with the community. With a distaste for the empty calories of traditional marketing, we instead use our marketing efforts to help local organizations and artisans by sponsoring musicians, sports teams, schools, and nonprofits. Illegal Pete’s has a record label, Greater Than Collective, whose artists have appeared in Rolling Stone, Esquire, MTV, and more. Illegal Pete’s also supports musicians with free meals for touring bands through the Starving Artists program. Monthly fundraisers provide ample community support and even more good times, like February 2016’s Youth on Record fundraiser, raising over $8,000 for the youth music program. These recurring month-long fundraisers have also supported organizations like the Joshua School for Autistic Individuals, as well as American Cancer Society during Breast Cancer Awareness Month.
With happy employees and giddy customers, Illegal Pete’s has truly become the pinnacle of each community it inhabits, embodying our tagline: The More. The Merrier.
SPONSORED YOUTH PROGRAMS
Illegal Pete’s created Experience the Comix, partnering with Denver ComicCon, to bring over 100 kids from underprivileged Denver Metro areas to the annual Comic Convention in Denver. We’ve also helped raise over $10,000 for Youth on Record, a Denver-Area non-profit, founded by the Flobots, that provides music programs in Denver Public Schools to help students meet academic proficiencies.
Throughout our history, Illegal Pete’s has partnered with many other organizations to serve youth, including:
COMPANY-WIDE AND STORE LEVEL FUNDRAISING
Every April, for Autism Awareness Month, Illegal Pete’s raises funds for The Joshua School, a Colorado-based school and community education center committed to serving children and families affected by Autism Spectrum Disorder and other developmental disabilities. In 2015, the Illegal Pete’s community raised over $15,000 for The Joshua School. These funds allowed the school to create an entire music therapy program for their students, including weekly therapy sessions and purchase of a complete set of instruments for the school. The program has ben an amazing success for the students, families, and faculty of The Joshua School.
On a store level, we also empower our managers to organize fundraisers and support community efforts in their area. These store fundraisers have raised thousands of dollars for organizations like:
Illegal Pete’s strives to work with local schools in any capacity that is beneficial to them. We happily host school fundraising events where we will donate 50% of sales generated from the event back to that individual school community. These fundraisers typically raise between $200-$1,000 for individual schools, and have included:
- Flatirons Elementary, Boulder, CO
- Whittier Elementary, Boulder, CO
- Boulder High, Boulder, CO
- Belleview Elementary, Greenwood Village, CO
- Cherry Creek High School, Greenwood Village, CO
- Asbury Elementary, Denver, CO
- Merrill Middle School, Denver, CO
- Montessori School, Denver, CO
- River Song Waldorf Preschool, Fort Collins, CO
FOOD AND GIFT CARD DONATIONS
Illegal Pete’s actively supports a variety of causes and community programs through generous food and gift card donations to feed volunteers and participants, including:
- Night Owls (a special needs respite program)
- Bike Denver and their Bike-to-Work Week initiatives
- Project Cure
- The Aurora Police Department (post Aurora Theater Shootings)
- Colorado Springs Red Cross (for wild fire flood relief)
- Boulder Flood Relief
- Families First Colorado
- Mother House
STARVING ARTISTS PROGRAM
Illegal Pete’s actively supports up and coming musicians through our Starving Artists Program, which feeds artists touring through the cities in which we do business. Through our Starving Artists Program, we provide vouchers for weary bands on the road to come in for a meal and a fountain drink on us in exchange for them spreading the work to their family, friends, and fans about Illegal Pete’s. Our customers benefit, too; from impromptu acoustic sets to Eat and Greets, customers can get up close and personal with their favorite bands.
HOW YOU CAN MAKE A DIFFERENCE
If you know a deserving charity, we want to know about it! Contact us at email@example.com.